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MrZeroClick
Search has changed forever. Your SEO strategy hasn’t.
68% of searches now end without a click. If your brand isn’t in the answer, you’re invisible.
Testimonial
The problem nobody’s talking about
68%
of Google searches result in zero clicks
55%
AI Overviews now appear in 55% of informational queries
2019
Traditional SEO playbooks were built for a click-based world that no longer exists
Welcome to the post-click era
Zero-click isn’t a problem. It’s a channel. And like any channel, you can optimize for it.
AEO Strategy
Answer Engine Optimization for AI Overviews, featured snippets, and knowledge panels
Zero-Click SEO
Brand visibility optimization when users never leave the search results page
Search Visibility Architecture
Entity-first content structure that makes your brand discoverable to AI systems
What happens when you optimize for zero-click
Challenge
Had high rankings and began to experience decline in organic traffic due to following the old SEO playbook.
Approach
Restructured content strategy with entity-first architecture and implemented comprehensive schema markup, video seo strategy & implemented content freshness strtategy.
Result
680+ branded mentions across AI overviews and LLM’s, averaging 70+ high ticket leads per month.
Challenge
Lacked visibility overall across non branded search and enquiry to their retail outlets.
Approach
Implemented Industry leading content strategy including video seo, text and image based seo best practices, schema markup, technical seo best practices and geo tactics.
Result
4800+ branded mentions across AI overviews and LLM’s, averaging 6000+ leads per month, and 30,000 search occurences per month for outlets.
Challenge
Startup company with zero visibility, needed a way to cut through the noise, and compete with giants like Amazon
Approach
Developed Zero Click site architecture with the customer at the centre of the site flow. Implemented technical seo best practices, commercial intent content first, video seo, onpage content & influencer strategy.
Result
Sold out in Week one of launch. Ahead of Amazon and other key players for key search terms in both organic rankings and AI overviews. Appears in AI Overviews, Video SERPs, Short Video SERPs, People also ask and more.
About Me
Meet MrZeroClick
I’ve spent the last three years helping brands adapt to the zero-click reality. While most SEO consultants are still chasing rankings, I’m focused on the metric that actually matters: visibility in the answer itself.
Resume
Built Through Experience
Work Experience
2024-Now
Product Designer
Envato
Led cross-functional teams to deliver innovative design solutions, improving user engagement
2022-2024
Product Designer
Envato
Led cross-functional teams to deliver innovative design solutions, improving user engagement
2020-2022
UI/UX Designer
Envato
Led cross-functional teams to deliver innovative design solutions, improving user engagement
Education
2018-2019
Communication
University
Led cross-functional teams to deliver innovative design solutions, improving user engagement
2016-2018
Media Arts and Design
University
Led cross-functional teams to deliver innovative design solutions, improving user engagement
Technologies
Figma
Illustrator
Photoshop
Notion
Testimonial
Thoughtful Feedback
Alex Johnson
Creative Director at BrightNest Digital
Professional, reliable, and sharp. The results exceeded expectations, and the process was smooth from start to finish.
Jenna Morales
Product Manager at NextCore Labs
Clear, insightful, and genuinely helpful. Every recommendation made a real difference to how we approach tech and business.
Daniel Johnson
Creative Director
Professional, reliable, and sharp. The results exceeded expectations, and the process was smooth from start to finish.
Brands I’ve Built With
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Contact
The Marketers’ playbook for the zero-click era
A 12-page strategic guide covering AEO fundamentals, measurement frameworks, and the exact tactics we use to capture visibility in AI Overviews and featured results.
Your competitors are already optimizing for the answer. Are you?
30 minutes. No pitch. Just a clear-eyed look at where your brand stands in the zero-click landscape.